It has been well noted the entertainment draw of Tik Tok, with 60% of its users looking for funny or entertaining videos. However, your content can also inspire your audience. A study by MRC Data and Flamingo, which was commissioned by Tik Tok, found that 43% of users feel inspired to try something new to…
When it comes to posting your content, you should not limit it to a singular site. However, when it comes to cross-posting, and sharing the same content on different social media platforms, there are some important points to keep in mind. The main 2 points are keeping in mind each site’s unique upload requirements and…
Tik Tok has rapidly become a popular choice for many people and businesses have been quick to create a presence on the short-form video app. If you currently use it or are thinking of doing so, keep in mind the importance of the caption. Whilst hashtags are important, Tik Tok’s algorithm looks through your caption…
With video posts seeing 49% more engagement then static image posts on Instagram, and the social media platform rebranding IGTV, video content is in demand with audiences looking for different side to brands. Providing a more personal tone, or giving a behind the scenes glimpse, can be a great way to appeal to the reliability…
YouTube is set to launch a new link format that will allow for mobile app users to get links to businesses mentioned in food and drink videos. Before this, to link to a location mentioned in a video required manually adding a text link. With this update, it will be automatically added into videos, helping…
IGTV has been rebranded as Instagram Video, moving all the app’s video formats (outside of Reels) into one place, as the social media platform looks to emphasize video content. The big change is that all in-feed videos will now have the option to go up to 60 minutes in length, with all videos being under…
As TikTok and Instagram Reels see considerable success, getting into short-form content is a great idea, if you have not done so already. YouTube Shorts is another major contender for short, ‘snackable’ content and well worth considering. Whilst Tik Tok saw a staggering growth in its user base in the last 2 years, Shorts has…
Video quickly became the main choice of content on social media this year and looks set to continue that way into 2022. Knowing which social media platforms are the main choice for your audience is key. The HubSpot 2021 State of Marketing Report found that whilst TikTok and Instagram have risen in popularity, especially amongst…
Statistics from Wyzowl in their 2021 State of Video Marketing survey found that 96% of consumers have watched an explainer video to learn more about a service or product. 84% also said that they have been convinced to buy services or products from a brand due to their videos. This shows that as the popularity…
Tik Tok, Instagram Reels and YouTube Shorts have become associated with viral trends, such as challenges and popular dances. However, while certain content trends are fairly universal and can rack up views, they don’t always equal high engagement. Having a targeted audience helps generate engagement and sales, and this often comes from niche content. It…