Knowing what products consumers are looking for with social commerce is vital

Knowing what products consumers are looking for with social commerce is vital

Social commerce has grown rapidly and many businesses have been quick to set up their digital storefronts. However understanding what your target audience wants is important, especially when it comes to planning promotion strategies. Statistics from Sprout Social for the 4th quarter of 2021 show that 45% of consumers are likely to purchase apparel, nearly…

As more brands turn to Instagram Stories, make sure to use Highlights effectively

As more brands turn to Instagram Stories, make sure to use Highlights effectively

Stories present a great way to engage with your audience, but not everyone gets to see your Story content due to its 24-hour expiration date. Highlights allows for Stories to be watched after this period and can be utilised to effectively boost your content. To maximize your Highlights, you need to focus on what you…

Facebook and Instagram stories present a fantastic way to reach your audience and engage, convicing them to click and convert.

Facebook and Instagram stories present a fantastic way to reach your audience and engage, convicing them to click and convert.

To help you get the best out of your stories’ content, members of the #ForbesAgencyCouncil bring you advice on the best practices for your brand when it comes to stories. Follow the link in our bio to read our advice alongside the other fantastic pieces of insight!

A quick run-down of what you need to know about YouTube Shorts | DMX Marketing Experts

A quick run-down of what you need to know about YouTube Shorts

YouTube’s competitor for the success seen by Tik Tok, Shorts allows the user to post vertical short-form videos, with a variety of additional tools such as music overlays and app-based recording avaliable. With video length at 60 seconds or less, it does hold many similarities to Tik Tok and Instagram Reels. What makes YouTube Shorts…