- Whilst, not every social media post needs to be tailored to be as easy to discover as possible for a searcher, you want your content to be able to be found, ideally by your target audience. For this, you need to make sure you are utilizing the right keywords.
- Look at what words consumers tend to use when searching on social media. From this, you can find the keyword right for your post that will boost its discoverability and organic performance.
- As mentioned before, this does not apply to all social media posts and more informal or humorous content does not need to be as keyword-focused, but for educational and informational content, you need to keep it in mind.