Ecommerce sales continue to go from strength to strength in Canada as ecommerce retail sales for the first quarter of 2021 rose 87.6% compared to same time last year. Overall, ecommerce retail sales in Canada have made up 6.7% of all total sales in the last 12 months, including click and collect services. This number…
With more then 500 million monthly active users, it is clear to see the popularity of Tik Tok. If you are unfamiliar, it allows users to post looping videos of 15 to 60 seconds, similar to discontinued app, Vine. Finding massive popularity with the younger generations, the platform sees content such as montages, duets (combining…
As customers are more wary of brands and online marketing, providing authenticity can help show the human side of your company, often providing reliability and engaging content. From behind-the-scene glimpses to how your company works to humours posts about day to day life in your business, they can resonate well with audiences, showing the real…
Most consumers wont simply trust a brand with out a great deal of trust. Authenticity is a fantastic way to bridge this gap and present the human side of your company through social media. As noted by Hubspot, authenticity in 2021 will be especially vital, with the effects of the global pandemic and numerous major…
Data from Content Marketing Institute shows that the two main reasons for using interactive content among marketers are engagement and educating the audience. Utility and engagement work well together and it is a smart move to emphasise the utility of your brand. Content that educates and informs users helps show your company as a reliable…
Marketing campaigns that resonate so well with the target audience that they get shared rapidly is also known as viral marketing. However, there is no guarantee of a post going viral, no set way to ensure success. However, certain steps can help give a better chance to your campaign. The most important factor is that…
Email marketing is a great way to get information straight to your customers. However, you don’t want another generic newsletter that will simply slide past the attention of the reader. One of the main things audiences look for is interactivity. It makes the email far more engaging and fun to read, whilst also being a…
Email marketing is an extremely useful and effective way to engage with you audience. Personalised newsletters talking about new offers, products and updates with the brand is a great way to engage you existing customer base. However, more and more people are checking their emails with a mobile device then a desktop, with Wolfgang Digital’s…
We all liked to be involved in things. From the most out there extroverts, to the very reclusive introverts, we all like being part of a wider community to some degree. Being able to participate in online events, such as live streams, is a great way to tap into this. Buzzfeed’s Facebook Live stream of…
Email marketing remains a successful way to connect with your audience, especially in 2021. However, even the smallest touches of personalisation help better engage recipients and establish a stronger connection. Statistics by Campaign Monitor show that emails with a personalised subject line are 26% more likely to be opened. By addressing the email directly to…