Facebook has announced that Apple Inc. has agreed a request to businesses a temporary reprieve from paying 30% commission on paid online events. The agreement, which runs until the end of this year, will allow Facebook to use it’s own payment system Apple has come under fire from both consumers and app makers for how…
Due to the rapid growth of ecommerce and the large shift of consumers moving to online shopping due to the pandemic, experts are predicting that a massive change in ecommerce content Both videos and podcasts are expected to enjoy continued growth for marketing, with virtual experiences are seen to be a major new player in…
The world’s biggest online retailer announced on Monday that it is seeking to hire 100,000 new workers across Canada and the U.S. as it looks to keep up with ecommerce demand This news comes just after the company announced a flurry of new fulfilment centres and delivery stations across Canada, including several sights in Ontario…
Ecommerce sales in a range of sectors, including retail, furnishing, food, sporting goods and health and personal care have all risen as physical sale counterparts still struggle The findings, researched and collected by Statistics Canada, show that the average Canadian consumer is being cautious of returning to physical stores As many elect to stay away…
Google has launched Market Finder, a free tool designed to help small to medium sized businesses expand and grow their online presence, as well as branching out globally The tool, which has already been trialled and released in France, U.K. and the U.S, helps identify the best foreign markets to market to, as well as…
The ecommerce giant is set to once again increase its numbers in Canada as it is looking to hire 3,500 more staff. The numbers will be split across British Columbia and Ontario. This comes as one of several expansions by Amazon in the last few months across Canada, especially in Ontario, including three in Ajax,…
A well-optimized Google Business Profile (GBP) is crucial for local SEO success. However, many businesses unknowingly make mistakes that hinder their visibility and engagement. Let’s explore seven common GBP mistakes and how to avoid them. Inconsistent NAP Information Mistake: Inconsistent Name, Address, and Phone number (NAP) across your GBP, website, and other online directories.…
Businesses have a vital interest in highlighting women’s contributions to society and the world—approximately half the global audience of consumers is made up of women, after all. Moreover, the internal benefits for a company that actively supports and empowers women are numerous and well-documented, from being viewed as a more attractive employer and seeing higher…
In today’s interconnected digital landscape, a seamless online presence is crucial for business success. Your Google Business Profile (GBP) serves as a central hub for your local online identity. Integrating it with your website and social media platforms amplifies your reach, enhances user experience, and boosts your local SEO. Why Integrate Your GBP with Your…
In the competitive world of local search, visibility is the name of the game. For small and medium-sized businesses (SMBs), a strong local SEO strategy is essential for attracting nearby customers. And at the heart of that strategy lies your Google Business Profile (GBP). A well-optimized GBP isn’t just a listing; it’s a powerful tool…
In the dynamic landscape of digital marketing, visibility is paramount. For small and medium-sized businesses (SMBs), a strong online presence can be the difference between thriving and just surviving. One crucial element in establishing that presence is your Google Business Profile (GBP). But simply having a profile isn’t enough; you need to optimize it effectively.…
In the ever-evolving landscape of search engine optimization (SEO), the rise of zero-click searches has sparked concerns among businesses. A zero-click search occurs when a user finds the answer to their query directly on the search engine results page (SERP), without needing to click through to a website. While this trend might seem daunting, it…
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