Instagram’s algorithm, like any other social media platform, is complex and finding out what works best is key to connecting with users. For business on the platform there is a range of methods to increase your organic reach, with one of the most important being to make sure your posts are accessible. Embracing accessibility can…
Similar to Vine, Tik Tok focuses on short videos, giving users the ability to create videos between 15 to 60 seconds long, as well as live streaming. In the last 2 years, it’s shot up in popularity and presents a new way for marketers and businesses to engage. Through using Tik Tok’s advertising campaign options,…
A potential sign of the changing landscape of digital content creation, Tik Tok is set to be the major sponsor for VidCon 2021, taking over from YouTube who was the previous main sponsor since 2013. This points to a shift in the video app landscape, not just in content creation but in marketing and popularity…
Making sure to personalise communication to customers is a must, with statistics showing 52% of online customers are likely to shop at a different site if the company fails to personalise their messaging to them. For brands that do personalise, customers are much more likely to trust, with 57% being willing overlook any safety concerns…
YouTube videos show up in 70% of the top Google search results, and YouTube itself is the worlds second biggest search engine. Often Google will show a brands YouTube video before even their websites. Many people turn to both sites to search for the answers to questions, so you want your videos to be up…
Retail ecommerce sales of physical goods in Canada accounted for US$29 billion in 2020 and is expected to push past $32 billion in 2021, with the forecast for 2025 is that the figure will go past $40 billion. The statistics by Statista also show that retail ecommerce sales growth climbed 18% in 2020, a rise…
In today’s digital age, video content has become an indispensable tool for creators across various platforms. Whether you’re a seasoned filmmaker or a budding influencer, having the right video editing tool can significantly enhance your creative process and the quality of your final product. With a myriad of options available, it can be overwhelming to…
We here at DMX Marketing have been watching the evolution of AI and utilizing it as a tool where appropriate and beneficial, but have realized it’s limitations. This is all about to change. Google Gemini, the tech giant’s next-generation AI model, is poised to revolutionize digital marketing in 2025. With its advanced capabilities in understanding…
In today’s digital landscape, a well-structured social media strategy is essential for businesses seeking to connect with their audience and enhance brand visibility. A thoughtfully designed social media calendar can help you leverage timely themes and holidays, fostering a stronger online presence. This article explores how to utilize a social media calendar effectively, the reasoning…
DMX Marketing has been a full service digital marketing agency for over 10+ years, so we understand the importance of leveraging the best tools available to create the most impactful web presence for our clients. One of our favorite and go-to tools for web design is WordPress. Originally launched in 2003, WordPress has grown over…
Most marketing and advertising agencies depend on team members with specialized skills in specific practice areas to do a large variety of work in-house. With such strong internal bench strength, agency leaders might feel hesitant to outsource tasks to outside parties. Their concerns—from a reliance on external partners leading to vulnerabilities if the partnerships fail…
For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing a superpower. Being in the know on social media trends not only helps influencer marketing professionals understand where their target audience is hanging out online, but also how to best leverage new platform features and…
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