To help you get the best out of your stories’ content, members of the #ForbesAgencyCouncil bring you advice on the best practices for your brand when it comes to stories. Follow the link in our bio to read our advice alongside the other fantastic pieces of insight!
As more social media platforms release tools for social commerce, brands need to think on what the best way to draw in potential customers is. Statistics from Sprout Social show that consumers are more likely to purchase a product on social media if they have seen user-generated content about it. Demonstrations of the product and…
As more social media users look for video content, with people twice as likely to share videos with friends compared to other content, it is important to make sure that your content is both accessible and conveys the information across clearly. Statistics from Sprout Social show that 85% of Facebook videos are watched without sound.…
As TikTok and Instagram Reels see considerable success, getting into short-form content is a great idea, if you have not done so already. YouTube Shorts is another major contender for short, ‘snackable’ content and well worth considering. Whilst Tik Tok saw a staggering growth in its user base in the last 2 years, Shorts has…