Video content is extremely popular right now, with many seeing increased sales and website traffic due to video content. Although Tik Tok and Instagram Reels have become extremely popular, they are not the only places where your video content can do well. Away from Reels, videos on Instagram get 49% more engagement then photo posts…
Data from the Sprout Social Index shows that marketers see video as the most valuable form of content in 2021, with 54% of those surveyed. However, many brands and companies are hesitant to dive into video content, staying with solely with images. Currently, only 14% of Facebook, 11% of Instagram and 5% of Twitter posts…
Short-form video has seen a massive increase in popularity with the rise of Tik Tok. This has led to several social media companies looking to catch up, with Instagram one of them, as the head of the company, Adam Mosseri, announcing further expansion into video. Instagram already has it’s own version of Tik Tok, named…
Short-form video app Tik Tok has announced it will bring in an option for users to create videos of up to 3 minutes, from the original format of 1 minute at maximum. It has said that this will be introduced in the next few weeks. The hugely popular app has seen massive success, with it’s…
Similar to Vine, Tik Tok focuses on short videos, giving users the ability to create videos between 15 to 60 seconds long, as well as live streaming. In the last 2 years, it’s shot up in popularity and presents a new way for marketers and businesses to engage. Through using Tik Tok’s advertising campaign options,…
YouTube videos show up in 70% of the top Google search results, and YouTube itself is the worlds second biggest search engine. Often Google will show a brands YouTube video before even their websites. Many people turn to both sites to search for the answers to questions, so you want your videos to be up…
Content for YouTube needs to be focused and able to position your company as a trusted source of information to not only do well, but to meet your audiences expectations of your channel. Similar to a Facebook, Twitter or Instagram account, your brands YouTube channel needs to illustrate that you can a go to place…
With more then 500 million monthly active users, it is clear to see the popularity of Tik Tok. If you are unfamiliar, it allows users to post looping videos of 15 to 60 seconds, similar to discontinued app, Vine. Finding massive popularity with the younger generations, the platform sees content such as montages, duets (combining…
The 2021 state of video marketing survey by Biteable found that 61% of marketers see video content as a “very important or extremely important” part of their marketing strategy. In 2020, video marketing was successful as more people turned online, with 49% of marketers saying that videos help them better engage their audience, with 52%…
Video content is being used more and more to connect with audiences, as its ability to convey large amounts of information in a short space of time can help inform and tell stories with ease. Statistics from Think with Google show that 70% of viewers on YouTube watch videos to help with a problem and…