With video posts seeing 49% more engagement then static image posts on Instagram, and the social media platform rebranding IGTV, video content is in demand with audiences looking for different side to brands. Providing a more personal tone, or giving a behind the scenes glimpse, can be a great way to appeal to the reliability…
With the recent shake-up to videos on the app, Instagram has certainly shifted from the photo platform it once was. Video is now the main way to not only get your content out there, but also to build trust with your audience. For example, as Reels grows in popularity, short form video can help provide…
IGTV has been rebranded as Instagram Video, moving all the app’s video formats (outside of Reels) into one place, as the social media platform looks to emphasize video content. The big change is that all in-feed videos will now have the option to go up to 60 minutes in length, with all videos being under…
Making sure to get the most out of your social media is important, and a key part of this is knowing how often you should post each week on social media, or how much each day. The number ultimately depends on the social media platform in question. With Instagram, you ideally need to post 3-7…
When it comes to your Instagram profile, be it creating a brand new one or updating, it can often seem challenging then first atlnticipated with he limited number of characters. However, taking the right steps can give the perfect first impression to anyone viewing. After securing a username that is recognisable and easily searchable, you…
Tik Tok, YouTube Shorts and Instagram Reels present the perfect opportunity to not only engage directly with your audience, but as a space to organically promote new products. Short-form video content lasts between 15 seconds to 1 minute (depending on the platform) and is a great way to showcase new products or services, building interest…
Live content for social media has become extremely popular in the last few years, and provides the perfect opportunity to be repurposed to create other types of online content. A livestream can be trimmed and edited to take smaller parts of it to be used for social media. This can allow you to not only…
Whilst your Instagram Stories content is limited to 24 hours, with Highlights it can be saved to your profile, giving you a place to display your Stories for your audience. With this, you want to get the most out of the feature. One of the best ways you can utilize Stories Highlights is to showcase…
Gone is the swipe up feature, in comes the link sticker. The new replacement feature of Instagram Stories, the link sticker allows you to generate more traffic and conversions. Once selected, it will allow you to add a link to your website. This can be used to promote a range of content and pages. For…
Social media is where visuals take centre stage, especially on platforms such as Instagram. Because of this, you want to make sure that your imagery and videos are of good quality. It doesn’t matter if it is photos you take yourself, stock images or graphics, you need to make sure that each is done with…