Instagram Stories has updated to remove the swipe up feature and add in the link sticker, so it is important to get to grips with it. Aside from making sure to utilize it, here is a few other tips. A main priority will be to edit any story templates you use. As well as removing…
Authenticity and transparency are major factors for consumers on social media. They want to see the human side of your brand and doing so can help better connect you to your audience. Engaging your audience on a more personal level by providing them with behind-the-scenes glimpses not only appeals to their curiosity, but shows them…
Authenticity and transparency are major factors for consumers on social media. They want to see the human side of your brand and doing so can help better connect you to your audience. Engaging your audience on a more personal level by providing them with behind-the-scenes glimpses not only appeals to their curiosity, but shows them…
Tik Tok, YouTube Shorts and Instagram Reels present the perfect opportunity to not only engage directly with your audience, but as a space to organically promote new products. Short-form video content lasts between 15 seconds to 1 minute (depending on the platform) and is a great way to showcase new products or services, building interest…
Live content for social media has become extremely popular in the last few years, and provides the perfect opportunity to be repurposed to create other types of online content. A livestream can be trimmed and edited to take smaller parts of it to be used for social media. This can allow you to not only…
For consumers, social media has become one of the main ways to contact brands when they need customer support, with platforms such as Facebook and Instagram being among the most popular. A survey by Hubspot found that whilst email and calls are still the prefered ways to reach customer service, social media has become a…
Whilst your Instagram Stories content is limited to 24 hours, with Highlights it can be saved to your profile, giving you a place to display your Stories for your audience. With this, you want to get the most out of the feature. One of the best ways you can utilize Stories Highlights is to showcase…
Live content for social media is seen as the most effective social media content according to Hubspot’s Marketing Strategy survey. Shown to be extremely popular among younger generations, it appears it is a main choice for many digital marketers. Of those asked, 68% said that audio chat rooms such as Clubhouse and Twitter Spaces were…
Whilst it may lack the follower numbers of Instagram and Facebook, Twitter still remains one of the most important platforms for brands. Over time, your twitter handle may no longer reflect your brand. Heres what you need to know. You can change your handle whenever you like and unlike with Instagram, this can be done…
As mentioned earlier this week, engaging with your audience is a vital part to the success of your social media presence. With YouTube, it is crucial for increasing your subscribers and building your audience base. Making sure to pay attention to your audience shows to users that you care about them and want to build…