The social media platform has begun testing ads for the Instagram Shop tab. The adverts will present either a single image or a carousel of images, with the feature being tested in the U.S. for mobile users. This comes as ecommerce options on social media have become more popular, with many looking to apps such…
Instagram’s response to success of Tik Tok, Reels allows you to post short-form videos, with currently a limit of 60 seconds on video length. Launched in August of last year, it has become widely used, especially amongst the younger generations. Similar Tik Tok and YouTube Shorts, viral challenges, audio clips and trends are the main…
Live chat allows customers to directly talk to a brand, providing convenience. However, most consumers look towards quick responses. In statistics from HubSpot Research, 82% of consumers rated an immediate response as very important for marketing or sales questions. A further 90% of consumers rated similarly in terms of immediate responses for customer service questions.…
Virtual assistants have become very popular, such as Alexa, Siri, Cortana and Bixby, especially when it comes to online shopping. From researching products and stores to purchasing items and services, more people are turning to their virtual assistants for these tasks. However, this creates a problem when it comes to SEO. Spoken searches are worded…
As ecommerce continues to grow, both shopping online via smartphones and via smart home voice assistants have become more common place, with the ease of access and convenience of both winning appeal. The Global Consumer Insights Pulse Survey by PWC found that 41% of Canadians had shopped online via a mobile phone or smartphone in…
In 2020, 80% of marketers saw a reported increase in email engagement. As more people are checking their emails, with the amount of email users expected to pass 4.4 billion by 2024, email marketing presents a great opportunity to engage with customers. This means you need to know your audience. Analytics is great place to…
Video content is extremely popular right now, with many seeing increased sales and website traffic due to video content. Although Tik Tok and Instagram Reels have become extremely popular, they are not the only places where your video content can do well. Away from Reels, videos on Instagram get 49% more engagement then photo posts…
71% of consumers have found themselves using social media more through 2020 and 2021 then previous years, with the figure reaching 78% and 77% among Generation Z and Millennials. This makes the social media presence of businesses more important then ever. In the Sprout Social Index for 2021, both customers and marketers were asked what…
A survey by Sprout Social has found that social media helps over half of consumers (55%) learn about companies and brands, whilst 78% found that positive experiences with brands on social media platforms made them more likely to purchase with that company. The statistics shown in the Harris Poll show that especially amongst the younger…
The time you post plays a major part of your organic reach. You want your post to be when your followers are online, as Instagram rewards content that is recent. So changing when you post to meet when your audience is online can help increase your reach. Instagram Insights is an important tool to use…