Showing what happens behind the scenes of your business has become a major draw for audiences on social media, with a Sprout Social study finding that consumers found seeing the main people behind a company made it seem more transparent and genuine. Being able to provide your audience with a exclusive glimpse behind the scenes…
Even if they do not say it out loud, the actions and behaviour of your audience tells you a lot about the content they want to see. With insights from your social media analytics, you can see the forms of content they are most likely to interact with. Knowing what your audience is looking for…
Social Commerce is purchasing any form of product or service on a social media platform, such as Instagram, Facebook or Twitter. If you go and buy candles entirely from a store within Facebook for example, that’s Social Commerce. It can take a variety of forms, such as the ability to click on a product and…
Instagram Reels has a major difference with Stories, which is namely the exposure you can get. With Stories, you are limited to your content being shown to those already in your network. Different case with Reels however. Through the Explore feed and hashtags, Reels can be easily discovered, opening up your brand to new users…
With 78% of consumers seeing social media as the fastest and most direct way to connect with brands, there is an emphasis on making sure your social media is responsive to your audience. Being a responsive brand, offering your audience reliable customer service and engaging content is one of the main things consumers are looking…
With the leaves beginning to fall and every major coffee store putting out seasonal beverages, autumn is well and truly here. With this, many brands look to seasonal marketing on social media. If you want to join in on the festive posting, remember that tapping in to your audiences nostalgic associations with the season is…
Facebook Stories disappear after 24 hours and are found at the top of the newsfeed, like with Instagram. With Stories from both friends and business put next to each over, it makes your content more likely to reach your audience. When it comes to creating a Facebook Story, it can be done from the desktop…