With 78% of consumers seeing social media as the fastest and most direct way to connect with brands, there is an emphasis on making sure your social media is responsive to your audience. Being a responsive brand, offering your audience reliable customer service and engaging content is one of the main things consumers are looking…
Understanding social media algorithms is a tricky business, though fortunately we do know the basic workings of most and this is true with Tik Tok. When it comes to the key ranking signals, they are split between user interactions, video information and device and account settings. For user interactions, anything that speaks about the content…
With the leaves beginning to fall and every major coffee store putting out seasonal beverages, autumn is well and truly here. With this, many brands look to seasonal marketing on social media. If you want to join in on the festive posting, remember that tapping in to your audiences nostalgic associations with the season is…
