YouTube’s most recent “Made on YouTube” event just concluded and they announced some interesting new features that will be taking creative expression to new heights. Making its way down the pipeline later this year, these new features seek to empower creators of all backgrounds and experiences by simplifying complex processes and making seemingly impossible dreams…
YouTube’s competitor for the success seen by Tik Tok, Shorts allows the user to post vertical short-form videos, with a variety of additional tools such as music overlays and app-based recording avaliable. With video length at 60 seconds or less, it does hold many similarities to Tik Tok and Instagram Reels. What makes YouTube Shorts…
YouTube is set to launch a new link format that will allow for mobile app users to get links to businesses mentioned in food and drink videos. Before this, to link to a location mentioned in a video required manually adding a text link. With this update, it will be automatically added into videos, helping…
Tik Tok, YouTube Shorts and Instagram Reels present the perfect opportunity to not only engage directly with your audience, but as a space to organically promote new products. Short-form video content lasts between 15 seconds to 1 minute (depending on the platform) and is a great way to showcase new products or services, building interest…
As TikTok and Instagram Reels see considerable success, getting into short-form content is a great idea, if you have not done so already. YouTube Shorts is another major contender for short, ‘snackable’ content and well worth considering. Whilst Tik Tok saw a staggering growth in its user base in the last 2 years, Shorts has…
Noted by Hubspot, many people turn to YouTube to learn or improve skills or their knowledge on a subject, with this especially prevalent in Generation Z and Generation X. Informational content can allow you to not only connect with your audience, but also educate and inform on products and services that your business provides. This…