The caption for a post is important on any social media platform, especially on Instagram. However, you want to make sure you get the information across without creating a wordy post. Whilst Instagram has a maximum limit of 2200 characters, roughly 350 to 550 words, you want to aim below this level. Whilst not every…
Social media is a great place for brands to connect with customers and help get the word out about new updates and product releases. It has also rapidly become one of the first stops consumers will go to when researching about a brand. Statistics from Hootsuite’s 2022 trend report found that 53.2% of 16-24 year…
User-generated content can have a major impact on convincing people to shop with a certain brand. The Stackla Report shows that it is shown to be more impactful then influencer content. According to the report, user-generated content is 8.7 times more impactful then that of content created by influencers, and 6.6 times more impactful than…
Through features and apps like Instagram Reels and Tik Tok, filming videos vertically has quickly become relevant. The popular, ‘snackable’ content of short-form video is designed for vertical filming and this is something you need to keep in mind with your content. Simply transferring horizontally filmed videos over can lead to your viewer having to…
Quality online customer service is key part of any successful business, though many brands and companies have struggled to provide the same through social media. As more consumers turn to social media platforms to resolve questions and queries, it is vital that your brand can answer effectively. A recent survey by Hootsuite has shown that…
As social commerce becomes more popular, it is important for businesses to know the best way to connect their products and services with consumers on social media. Research from Sprout Social shows that the most common ways that consumers are finding the perfect product for what they need is coming from targeted ads (49%) and…
With the swipe-up feature for links in Stories long gone, the new link sticker allows any user to add links to their story, regardless of follower count. This provides brands with a great way to drive traffic. Your content on Stories can be used to bring a variety of pages to your followers attention, sending…
Video is everywhere right now in the world of social media and it can help connect and engage you with your audience. If you haven’t already begun to post video content on a social media platform, you most likely have considered it. However, depending on what platform and feature you are using, video length can…
Proven as extremely popular last year, short-form video has rapidly grown on social media platforms. As Tik Tok, Instagram Reels and YouTube Shorts see continued success, more marketers will consider it for their strategies. 50% of social media marketers in 2022 plan to use short-form video for the first time, with 95% of those already…
As e-commerce has grown in the last few years, so too has social commerce. As more social media platforms set up features to allow businesses to directly sell via their profiles, brands have wanted to make sure people discover their products. Data from Sprout Social shows that consumers typically discover new brands, products and services…