As both users and businesses alike move towards short-form video content, such as with Tik Tok and Instagram Reels, it’s is important that the videos you create can connect and engage your audience. The upsurge in short video popularity has shown that many consumers are often looking for entertainment from the brands they follow, with…
As social commerce becomes more popular, it is important for businesses to know the best way to connect their products and services with consumers on social media. Research from Sprout Social shows that the most common ways that consumers are finding the perfect product for what they need is coming from targeted ads (49%) and…
Video is everywhere right now in the world of social media and it can help connect and engage you with your audience. If you haven’t already begun to post video content on a social media platform, you most likely have considered it. However, depending on what platform and feature you are using, video length can…
Proven as extremely popular last year, short-form video has rapidly grown on social media platforms. As Tik Tok, Instagram Reels and YouTube Shorts see continued success, more marketers will consider it for their strategies. 50% of social media marketers in 2022 plan to use short-form video for the first time, with 95% of those already…
Instagram Stories has rapidly risen to be a main choice for many brands and marketers in the last few years, with new statistics showing that Stories is estimated to hold over 25% of Instagram’s ad revenue in 2022. Rising from over US$11 billion in 2021, it is expected to reach $15.95 billion in ad revenue…
The last 2 years have seen major changes to the social media landscape, with video content quickly becoming one of the most popular forms for users, with the major social media sites all trying to capitalize. Part of this rise is due to the effects of the pandemic, as more people spent time on social…
Whilst, not every social media post needs to be tailored to be as easy to discover as possible for a searcher, you want your content to be able to be found, ideally by your target audience. For this, you need to make sure you are utilizing the right keywords. Look at what words consumers tend…