Google has announced new shopping integrations with several ecommerce platforms to enable businesses to show their products for free with Google. This is alongside new buying options for customers when discovering brands. Once a found, Google now shows a summary list of each purchasing option offered by the seller. Google had also announced new ad…
Email marketing is a great way to get information straight to your customers. However, you don’t want another generic newsletter that will simply slide past the attention of the reader. One of the main things audiences look for is interactivity. It makes the email far more engaging and fun to read, whilst also being a…
Email marketing is an extremely useful and effective way to engage with you audience. Personalised newsletters talking about new offers, products and updates with the brand is a great way to engage you existing customer base. However, more and more people are checking their emails with a mobile device then a desktop, with Wolfgang Digital’s…
Online shopping rose dramatically last year, with two to three years of growth being achieved in 12 months. With this, it is expected that a third of all retail sales will be online by 2024. With the growth of ecommerce and temporary closure of brick and mortar stores, retail media and other forms of online…
Google Ads is set to launch dynamic exclusion lists to help advertisers avoid showing ads near content they would wish to avoid. Brand safety has become a major thinking point for advertisers, businesses and marketers in the last year, with incidents involving brand ads being placed next to content or on sites that did not…
Google has announced a new feature for the Search Console, called “associations”, designed to connect a Search Console account with other Google accounts, such as Analytics, YouTube and Android apps This will enable businesses and users to have a far broader and in depth look at the data going through each account, all within the…
Consumer expectations for online deliveries look for more transparency and quicker delivery times according to a new survey conducted by SOTI Titled the ‘State of Mobility’ report, it’s Canadian results show that 67% want to be able to know where their package is once it’s been ordered. It also showed that 29% saw that unless…
Walmart is accelerating the expansion of the Walmart Media Group, as it looks to become the main destination for omnichannel advertising in Canada Now renamed as Walmart Connect Canada, it is looking to continue its growth that it saw through 2020 and reflect its evolved mission of connecting customer with brands This follows Walmart’s large…
Facebook has announced it is testing news feed topic exclusions to allow for more brand safety for advertisers, allowing them to choose if their adverts are put with potentially sensitive content Categories such as Crime and Tragedy, News and Politics and Social Issues are being used in the test, with advertisers able to pick which…
Google has announced that its multimedia story-telling format Web Stories is an inner advertising function similar to the company’s global ads system Web Stories, which was originally named AMP Stories, struggled to meet popularity expectations at first and has taken time to grow. Before the only way to advertise with the format was to use…