For a social media platform that relies on visuals, it may seem strange to be talking about captions, but when well-written they can make a significant impact on your Instagram results. The captions purpose is to tell the rest of the story that was started by the image. Focus on what you are telling such…
Google has announced that it has changed how titles are created for search listings, with the search query no longer being used. Previously, the query put in by the user would formulate the title of the snippets for each search result. Google has said it now uses “the main visual title or headline shown on…
In the first quarter of 2021, mobile devices accounted for 54.8% of global website traffic. The statistics, from Statista, show that as smartphones have improved, the convenience of browsing on the move has drawn in more people. Because of this, the importance of having apps and online stores optimised for mobile users has increased. The…
For those not in the know, ‘Impressions’ and ‘Reach’ may seem like random words being thrown around, however knowing what they mean is important for getting the best out of Instagram. Put into the simplest terms, Reach is the total number of people who see your content, whilst Impressions is the number of times your…
YouTube has added video chapter previews and auto-translate captions to its search functions, allowing videos to reach a wider audience. The new timestamp previews will allow viewers to hover over particular sections of content to let them know what they are about to watch, or skip to the bits viewers want to see. The new…
Facebook, Instagram, Snapchat, YouTube, LinkedIn and even Slack all have a version of Stories. Whilst Instagram’s version may be the most succesful and well known, they all offer a fantastic route for engagement with users. Replies and reactions to stories on Instagram go to the brand’s DMs, providing a direct line of communication, offering a…
Live chat allows customers to directly talk to a brand, providing convenience. However, most consumers look towards quick responses. In statistics from HubSpot Research, 82% of consumers rated an immediate response as very important for marketing or sales questions. A further 90% of consumers rated similarly in terms of immediate responses for customer service questions.…
Virtual assistants have become very popular, such as Alexa, Siri, Cortana and Bixby, especially when it comes to online shopping. From researching products and stores to purchasing items and services, more people are turning to their virtual assistants for these tasks. However, this creates a problem when it comes to SEO. Spoken searches are worded…
As ecommerce continues to grow, both shopping online via smartphones and via smart home voice assistants have become more common place, with the ease of access and convenience of both winning appeal. The Global Consumer Insights Pulse Survey by PWC found that 41% of Canadians had shopped online via a mobile phone or smartphone in…
In 2020, 80% of marketers saw a reported increase in email engagement. As more people are checking their emails, with the amount of email users expected to pass 4.4 billion by 2024, email marketing presents a great opportunity to engage with customers. This means you need to know your audience. Analytics is great place to…