Allowing you to raise your chance of conversion for target specific audiences interested in your services or products, Remarketing can maximise this chance whilst doing so at a relatively low cost.
For us at DMX, creating results-driven remarketing campaigns across multiple platforms is what we excel at. The crucial factor to bring success is to create a personalised message to the audience who have already interacted with your brand or website, encouraging them to return to your website, enquire about services and complete their purchase.
Remarketing Platform Expertise
From retargeting platforms such as Google Ads Display Campaign and Search Ads, DMX has experience managing campaigns across a wide variety of ad retargeting platforms.
Creative Optimization
To create a successful remarketing campaign strategy, it needs a strong offer at its start to attract and grab the attention. We can help analyze and identify the most effective offers that will get the attention of your target audience.
Audience Segmentation
While many potential customers may have expressed interest in your services or products, not every member of your retargeted audience will have gone to the same web page, or even have the same need. To account for this, we create audience segmentation, allowing us to target prospective customers with different offers and ads, focused on their specific interests.
Landing Page Strategy
You want to be able to maximize your lead generation. Having a customized landing page that is being linked to by your retargeting ad is a great way to achieve this.
Tracking and Reporting
We use URL tracking, putting them into each of your remarketing ads using Google Tag Manager or UTM tracking.
Retargeting and remarketing campaigns allow for your business to reach users who have visited your home page, or a specific page of your website, creating targeted ads that appeal to them. This means you can have your brand in the view of prospects, even after they have left your site, which is a valuable asset in the fast-moving nature of the digital environment.
We are here to help you re-engage the interest of potential customers, with smart and precise retargeting strategies. Designing creatives, writing ad copy and audience segmentation are all used to ensure that the campaign is optimized to bring in conversions.
Here at DMX, we are not content to simply set and forget. We are a specialist retargeting agency, so we review the campaign regularly, to analyze how effective it has been at getting visitors to return to your website. It is important to remember that while you are targeting people who have shown interest in your business, the remarketing ads need to capture their attention with smart branding.
Retargeting identifies and tracks website visitors and existing customers. From this, we create ads which are displayed to customers when they visit another site after yours. We track and analyze conversions to determine which ads are bringing the best ROI and the same for which sites. We then refine the ad and its placement to bring even better results.
A successful remarketing campaign needs four vital elements, namely creativity, targeting, data and strategy. At DMX, we know how to get the best out of remarketing techniques to make your ads a resounding success.
Starting with identifying key user groups, such as previous customers or visitors who have got to the checkout page but did not make a purchase, we work to ensure that you have the data capture, tracking process and relevant creatives to effectively engage these visitors.
We work on setting up highly targeted remarketing campaigns that reduce cost per conversion and generate qualified leads, that regardless of the objective or intended audience, will have a successful and positive impact for your business.
Google Ads, (previously Google AdWords) is Google’s advertising platform where advertisers bid on keywords in order for their clickable ads to appear on Google’s search engine results page (SERPs).
This is the process of identifying keywords that are then mapped to a page on your site (landing page).
Your ad position in Google is determined by a number of factors such as maximum bid and quality score.
When your ad is clicked you are charged, but no more than your max bid.
For us to diagnose your current Google AdWords account, Kindly provide us your 10 Digit Customer ID and we will then send a request to gain access. We may have to contact you for further information. If not we will be sending you an audit summary of what can be improved for your campaign.
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