Instagram has never been slow when it comes to adding new features, with the app currently holding photo posts, short video clips, Stories, Reels, IGTV, Instagram Live video streams, Guides and products on the Instagram shop. Experimenting with different formats available can help maximize your impact, and with the ones you start to use consistently,…
A new report by PWC on the future of retail in Canada found that over half of all responses were shopping less in store, with certain categories such as fashion and electronics seeing larger drops of customers in store. In-stock availability, fast and reliable delivery and a good return policy were noted in the survey…
Statistics from the Canadian Federation of Independent Business (CFIB) show that small businesses see attracting customers as the main challenge to success online in 2021. This is as a third of all small businesses have moved to sell online, an increase of 152,000 new stores in the ecommerce market, with hospitality, retailers and arts and…
Research conducted by Maru/Matchbox for the Canadian Federation of Independent Business (CFIB) shows that half (48%) of small businesses plan to continue selling online after the pandemic has ended, with only 2% saying they will shut down operations once social distancing ends. The online prescense stores had was seen by 51% to be a essential…
Email marketing, closely followed by social media marketing, stand as the two main strategies to communicate with audiences and promote business, at 71.9% and 71.7% respectively. The statistics, from AWeber’s 2021 Digital Marketing Report, shows that for small businesses email marketing still remains the most popular choice, just ahead of social media. Landing pages and…
Several online market stores have started recently as “digital localism” sees increased numbers turn to online shopping whilst also whisking to purchase from local brands Kitchener Market and St Lawrence Market in Toronto have both recently established themselves online with customers able to order from multiple vendors with sites such as Le Panier Bleu, Ma…
A study by market research company International Data Corporation found that the effects of Covid-19 caused over 70% of small businesses to accelerate the move to online selling The data, which was taken from small businesses in Canada, France, Germany, UK and the US among others, showed that Canadian businesses have been quick to make…
St. Lawrence Market has teamed up with Toronto-based delivery service Inabuggy to give customers new ways to shop with the small businesses that make up the market Kitchener Market has made a similar move, announcing last monday that it was opening a online store offering over 500 products, including fresh fruit, cheeses and meats Both…
Data from the Canadian Revenue Agency (CRA) and Statistics Canada shows an increase in new businesses, with more stores opening last year then in 2017 GST numbers provided from the CRA for September 2020, show an increase of 5% from year earlier, marking the most in any September since 2013. Additional data from Statistics Canada…
The Canadian Federation of Independent Business (CFIB) has published their newest report, looking into cyberattacks towards small businesses in 2020 and steps that should be taken to protect against attacks Since March 2020, 5% of businesses have been the victims of a successful attack, which could mean roughly 61,000 small and mid-sized businesses across Canada…