Purchases by voice search technology is set to increase to US$40 billion by 2022, as voice activated technology becomes more widely used. As products like smart speakers become more and more popular, with research from Statistica showing that 36 million people brought smart speakers in 2019 alone, and online shopping becomes available on a wider…
Conversational marketing is set to be a major tool in 2021, as the use of live text and chat boxes is used by more websites. With live chat holding a customer satisfaction rate of 85%, it is easy to see that it is popular. Able to interact with customers in real time, it also provides…
As ecommerce has gone from strength to strength, so to has m-commerce, any purchase made online via a mobile phone, mainly smartphones. In 2019, it made up 1/4 of all ecommerce sales, doubling its size in just 4 years. As mobile devices, such as smartphones and tablets, become more common, the added convenience and ease…
A new report by PWC on the future of retail in Canada found that over half of all responses were shopping less in store, with certain categories such as fashion and electronics seeing larger drops of customers in store. In-stock availability, fast and reliable delivery and a good return policy were noted in the survey…
Available warehouse space is rapidly shrinking across Canada as the rise of ecommerce sees more brands selling online and needing storage and fulfilment centres. Retail ecommerce sales in Canada increased 110% to CA$3.5 billion in January according to Statistics Canada. Its success has seen more companies look to online to fill the gap left by…
Online shopping rose dramatically last year, with two to three years of growth being achieved in 12 months. With this, it is expected that a third of all retail sales will be online by 2024. With the growth of ecommerce and temporary closure of brick and mortar stores, retail media and other forms of online…
Online grocery sales for North America are expected to pass US114.9 million by 2026, with an expected annual growth ot nearly 20%. The research report, conducted by Facts and Factor Market Research, shows that online food shopping is expected to continue to draw in customers, with its convenience and larger selection of products. ‘Bread, bakery…
Value-driven content helps show your audience the importance of your services and products, helping produce a positive and helpful image for your brand. Core DNA, who put value-driven content as 1 of the 10 biggest content marketing trends for 2021, noted that people are far less willing to share their information in exchange for mediocre…
81% of people who use Instagram do so to help research products and services, as social commerce continues to rise. With the social media platform pushing past 1 billion users, Instagram has become the perfect place for brands to connect with audiences. 2 in 3 people surveyed Ipsos said that Instagram helps enable interactions with…
A recent report by JLL shows that Canada’s biggest retailers and the food industry have embraced delivery and pickup options with the growth of ecommerce. As online customer shopping habits have changed, looking for safer interactions and convenience, companies have changed to accommodate with the majority of Canada’s top 50 retailers now offering delivery services.…