Email marketing, closely followed by social media marketing, stand as the two main strategies to communicate with audiences and promote business, at 71.9% and 71.7% respectively. The statistics, from AWeber’s 2021 Digital Marketing Report, shows that for small businesses email marketing still remains the most popular choice, just ahead of social media. Landing pages and…
Whilst many have said that email marketing is dead, it is in fact continuing to be a top performing channel for marketers. According to Litmus, every dollar (US) that brands invest in email marketing receives an ROI of $42 in return with 77% of marketers saying email is one of the two most effective marketing…
The State of Email Marketing in 2020 report by Hubspot has shown email marketing to have had a strong 2020, with 78% of marketers seeing an increase in engagement in the last 12 months The statistics also showed a strong preference among millennials, with 73% preferring communications from business to be via email Email marketing…
The amount of email users in the world is to go past 4.4 billion in 2024, having reached 3.9 billion in 2019, according to new statistics from Statista. 43% of emails opened were by a mobile device, which shows a growing trend over traditional desktop computers. This data, released in January 2021, points towards a…