It has been well noted the entertainment draw of Tik Tok, with 60% of its users looking for funny or entertaining videos. However, your content can also inspire your audience. A study by MRC Data and Flamingo, which was commissioned by Tik Tok, found that 43% of users feel inspired to try something new to…
Understanding social media algorithms is a tricky business, though fortunately we do know the basic workings of most and this is true with Tik Tok. When it comes to the key ranking signals, they are split between user interactions, video information and device and account settings. For user interactions, anything that speaks about the content…
Google has begun to notify advertisers that they will stop showing search queries that triggered their adverts where there is not “significant” data The search engine giant has not said what defines “significant” for them and has left many advertisers both confused and angry with the little communication around this announcement Digital agency Seer…
Mountain Equipment Co-op and Moosehead Breweries have both announced they will no longer advertise on the social media site Both had been part of the boycott earlier this year that saw many companies from across the world halt advertising on the site in response to Facebook’s refusal to deal with hate speech Other companies,…
The Government of Canada has launched the campaign to help support small business move and adapt to online operations in the wake of Covid-19 Minister of Small Business, Export Promotion and International Trade, Mary Ng said “Our government is working hard to harness this entrepreneurial spirit and help Canadians turn their innovative ideas into…
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