- Even if they do not say it out loud, the actions and behaviour of your audience tells you a lot about the content they want to see. With insights from your social media analytics, you can see the forms of content they are most likely to interact with.
- Knowing what your audience is looking for is crucial and by analysing your insights you see what content users are engaging with and what approaches are best for getting your audience to interact.
- From this, you can adapt your social media strategy on Instagram to provide content that engages your audience, giving them what they want to see.
Source : https://sproutsocial.com/insights/instagram-best-practices/
