- Instagram Stories is used by more then 500 million accounts on a regular basis, with many people following businesses to see the Stories they produce. As the first thing users see when they open the app, Stories is the perfect place to engage.
- Stories bring in your biggest fans and provide the perfect place to start conversations with your audience. Using question, poll and quiz stickers, you can encourage viewers to get involved, getting their views, allowing them to have their voice heard.
- In providing a place for you audience to have their voices heard, you encourage them to not only engage, but respond, moving conversations to DMs. This provides your brand to connect personally with the audience.
Source : https://www.socialmediaexaminer.com/instagram-marketing-beyond-images-whats-working-in-2021/
