The platform has a global user base that is over 2 billion people and has proven a useful tool for marketers, allowing a connection to be established with the target audience Last year showed how well it can make that connection and drive engagement, with Google showing in a study that 70% of viewers had…
The State of Email Marketing in 2020 report by Hubspot has shown email marketing to have had a strong 2020, with 78% of marketers seeing an increase in engagement in the last 12 months The statistics also showed a strong preference among millennials, with 73% preferring communications from business to be via email Email marketing…
Purolator Inc has moved to build up its distribution centres in response to the massive growth in ecommerce and the resulting demand in deliveries It has seen significant increase in remote distribution areas, as consumers have moved away from the bigger cities due to the pandemic The company saw an increase of over 65%, year…
Canada is set to have a warehouse building boom as the rising demand for online goods is expected to continue. Starting in 2020, due to the effects of the pandemic, the increase in demand is expected to carry on throughout 2021 A new report by brokerage CBRE Ltd showed that 40 million square feet of…
Google has announced a new feature for the Search Console, called “associations”, designed to connect a Search Console account with other Google accounts, such as Analytics, YouTube and Android apps This will enable businesses and users to have a far broader and in depth look at the data going through each account, all within the…
Consumer expectations for online deliveries look for more transparency and quicker delivery times according to a new survey conducted by SOTI Titled the ‘State of Mobility’ report, it’s Canadian results show that 67% want to be able to know where their package is once it’s been ordered. It also showed that 29% saw that unless…
A survey of new Canadian business owners shows that many new small businesses have adapted their business strategy due to the pandemic, seeing gaps in the market that needed to be filled The statistics by Ownr show that 22% of those surveyed changed their business plan due to the impacts of the pandemic, with 26%…
Statistics by eMarketer show that ecommerce grew 20.7% in 2020, a total of CA$52.04 billion, making up 8.1% of all retail sales in Canada A reluctance to visit brick and mortar stores due to the pandemic and the convenience offered by online shopping propelled ecommerce to new heights. It is expected that in retail and…
The amount of email users in the world is to go past 4.4 billion in 2024, having reached 3.9 billion in 2019, according to new statistics from Statista. 43% of emails opened were by a mobile device, which shows a growing trend over traditional desktop computers. This data, released in January 2021, points towards a…
Instagram has seen a highly successful year, as engagement for brands increased in 2020 to 6.39%, increasing from 1.08% in 2019 and 1.16% in 2020 This contrasts with Facebook which saw a smaller increase of just 1.44% in 2020, with the average engagement rate across all industries being 0.26% The statistics, from Social Insider, also…