YouTube has become a perfect place to connect brands and customers, especially targeted at mobile users, which hold a large amount of YouTube’s total audience. Since 2017, mobiles devices have watched over 50,000 years worth of product reviews, as the platform has become popular for consumers to find information on products It is not just…
Google has announced a new feature for the Search Console, called “associations”, designed to connect a Search Console account with other Google accounts, such as Analytics, YouTube and Android apps This will enable businesses and users to have a far broader and in depth look at the data going through each account, all within the…
Facebook has announced it is testing news feed topic exclusions to allow for more brand safety for advertisers, allowing them to choose if their adverts are put with potentially sensitive content Categories such as Crime and Tragedy, News and Politics and Social Issues are being used in the test, with advertisers able to pick which…
The Ottawa based company recorded a profit of US$36 million for the second quarter of this year. Reported in US dollars, Shopify recorded their adjusted earnings at $129.4 million, up $10.7 million from this time last year. Financial market data firm Refinitiv had expected the company to be reporting a net loss this year,…
Snap Inc has announced that the rise in users, thanks to Covid-19 and lockdown measures, has petered out sooner then expected, with their new estimate lower then originally. Stock prices fell 11% at the news before eventually paring losses to 6% The amount of daily active users, something often closely watched by investors and…
Heritage minister Steven Guilbeault has said that “The Canadian government stands with our Australian partners and denounces any form of threats”, after Google and Facebook have threatened to suspend services in the country This comes after the Australian government proposed new laws that would regulate social media sites and make them pay money to…
Air Canada has unveiled a range of ‘eUpgrades’ for the relaunch of its Aeroplan program. These improvements will make it for Air Canada Status members to upgrade flights and gain benefits Like almost all companies in the aviation industry, Air Canada has suffered in 2020 due to the pandemic. It’s revamped Aeroplan seeks to…
Advertising on tablet devices has dropped, going from a 5% growth in the 3rd quarter last year to a 22% decrease at the start of 2020 The statistics, collected by Tinuti advertisers, show that the decrease has only escalated since March of this year, going down to a 45% decrease in the 2nd and…
Mountain Equipment Co-op and Moosehead Breweries have both announced they will no longer advertise on the social media site Both had been part of the boycott earlier this year that saw many companies from across the world halt advertising on the site in response to Facebook’s refusal to deal with hate speech Other companies,…
Bank of Montreal has signed a deal with Google to offer digital chequing accounts through Google Pay The Toronto based company is one of 8 to join the initiative that was launched last November. A launch date for this service has not been announced. The move comes as Google looks to capitalize on the growth…