Toronto ecommerce scheme sees investment from Google Canada as it expands

  ShopHERE, launched in May of this year, will recieved C$1 million in funding from Google Canada as it expands across Canada. Originally set up as a City of Toronto initiative, the scheme is designed to help local independent businesses and artists setup online storefronts so that they can continue to operate despite lockdown measures.…

Ecommerce Marketing

Google to boost ‘nearby’ product inventory visibility with new shopping search options

  Google has announced that it is making nearby products easier to discover with new shopping UI features, such as a ‘nearby’ filter, and greater visibility of curbside and in-store pickup labels This comes after the company said that it had seen searches for “curbside pickup’ rise “tenfold” in the last few months Adobe’s Digital…

Millions in ad spend will be invisible to advertisers as Google changes search term report

  Google has begun to notify advertisers that they will stop showing search queries that triggered their adverts where there is not “significant” data The search engine giant has not said what defines “significant” for them and has left many advertisers both confused and angry with the little communication around this announcement Digital agency Seer…

Ecommerce boom fuels job growth as Amazon look to expand

  Amazon has announced it is to open two new fulfilment centres in Ontario as it seeks to keep up with the demand of ecommerce growth. The centres, located in Ajax and Hamilton, will employ 2,500 people and adds to Amazon’s expansion, which alresdy includes delivery stations in Scarborough, Stoney Creek and Etobicoke. Fueled by…