Tik Tok has announced a partnership with brand safety platform OpenSlate to help make sure that adverts and branded content do not appear near questionable content on the platform This will allow advertisers to select where their adverts run on the app, helping avoid potential concerns of products being displayed next to harmful, controversial…
YouTube has begun work testing a new tagging system to allow creators to tag products displayed in videos, as a potential path to direct shopping options on the platform YouTube has previously released features in attempts to venture into ecommerce. In 2018, it released a merchandise ‘shelf’ for videos featuring product tie-ins or advertising,…
Research by the Business Development Bank of Canada has found that 56% of Canadians are now shopping online more regularly since the beginning of the pandemic The findings, which were looking at the impacts of Covid-19 on businesses, also found that 83% of consumers asked were more willing to pay more for products if…
Amazon has been accused of gate keeping the ecommerce market as it was brought before the U.S. House Antitrust Subcommittee in scrutiny of the companies dominance in the sector The Seattle-based, ecommerce giant holds a massive share of both the U.S. and Canadian markets, averaging around 40% though seen as high as 74% in…
Snapchat has unveiled a new advertisement option called ‘First Commercial’ which will allow for advertisers to pay to ensure their ad is the first seen when a user tunes into any of Snap’s original Discover shows Snapchat’s Discover content has been successful so far this year, with the total daily time users spend watching…
Pinterest has seen 50 million new customers since the beginning of the Covid-19 pandemic as the visual search engine attracts more and more users spending online In the same time period, it saw its number of advertisers increase rapidly as well. Though Pinterest has yet to give an official number on this rise, it…
Air Canada has unveiled a range of ‘eUpgrades’ for the relaunch of its Aeroplan program. These improvements will make it for Air Canada Status members to upgrade flights and gain benefits Like almost all companies in the aviation industry, Air Canada has suffered in 2020 due to the pandemic. It’s revamped Aeroplan seeks to…
Sobeys has begun operations in its new 25,000ft facility that will see robotics used to fulfill orders. The company has been spurred forward by the rise in ecommerce grocery and the centre is the first of it’s kind in North America Michael Medline, President and CEO of Empire, Sobeys parent company, said that inspiration…
Tik Tok has announced users of the app will be able shop as they scroll through videos due to a new deal with ecommerce platform Shopify Shopify adds the short video based app to its list of partners which now includes Pinterest, Instagram and Facebook, as it looks to enable more options for its…
BMO is set to launch a new support system to help small businesses across Canada, in both rural and urban areas, the company had announced The banking company has said they are looking to directly help businesses that are “acutely affected” by the pandemic. The system is also looking to support minority and women…