- Making sure to personalise communication to customers is a must, with statistics showing 52% of online customers are likely to shop at a different site if the company fails to personalise their messaging to them.
- For brands that do personalise, customers are much more likely to trust, with 57% being willing overlook any safety concerns they may have to share data with companies in return for unique deals and offers.
- As more people are wary of sharing data online due to fears of data breaches, being able to provide a connection through personalisation to your customers and offering deals that can interest them is a great way to win their trust.
Source : https://decibel.com/blog/8-insightful-personalization-stats-that-matter-in-2021/
