In the competitive world of local search, visibility is the name of the game. For small and medium-sized businesses (SMBs), a strong local SEO strategy is essential for attracting nearby customers. And at the heart of that strategy lies your Google Business Profile (GBP). A well-optimized GBP isn’t just a listing; it’s a powerful tool…
The digital landscape is constantly evolving, and search engine optimization (SEO) is no exception. One of the most significant trends in recent years is the rise of zero-click searches. But what exactly are zero-click searches, and how can businesses optimize for them in 2025? Understanding Zero-Click Searches In the past, the goal of SEO…
The world of SEO is in constant flux, thanks to Google’s ever-evolving algorithms. Staying on top of these changes is crucial for any business that wants to maintain a strong online presence. At DMX Marketing, we understand the challenges of navigating this landscape. That’s why we’re breaking down the latest Google algorithm updates and explaining…
Artificial intelligence (AI) is rapidly transforming the world around us, and Search Engine Optimization (SEO) is no exception. The days of simply stuffing keywords into content are long gone. AI is ushering in a new era where understanding user intent, providing valuable content, and focusing on user experience are paramount. So, how exactly is AI…
Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
Google has made news this week by unveiling a new five-part video series titled: “How Search Works.” In this series, Google peels back the curtain to reveal the mechanisms and algorithms that power its search engine, offering businesses and marketers a behind-the-scenes look at the technology that shapes our digital landscape. The first video was…
