In the first quarter of 2021, mobile devices accounted for 54.8% of global website traffic. The statistics, from Statista, show that as smartphones have improved, the convenience of browsing on the move has drawn in more people. Because of this, the importance of having apps and online stores optimised for mobile users has increased. The…
Verifcation helps build credibility on any platform, showing you as a genuine and authentic presence. A brand with a verified brand account is going to be seen as far more trustworthy. The blue check mark verification badge moved back in May, 2021, to allowing users to request verification again, after the process was phased out…
You may have heard of online shopping or ecommerce, but what is social commerce? Put simply, it is buying and selling services or products directly on a social platform, such as Facebook or Instagram, connecting your store to millions of users. The emphasis of social commerce is that the customer never has to leave the…
For those not in the know, ‘Impressions’ and ‘Reach’ may seem like random words being thrown around, however knowing what they mean is important for getting the best out of Instagram. Put into the simplest terms, Reach is the total number of people who see your content, whilst Impressions is the number of times your…
YouTube has added video chapter previews and auto-translate captions to its search functions, allowing videos to reach a wider audience. The new timestamp previews will allow viewers to hover over particular sections of content to let them know what they are about to watch, or skip to the bits viewers want to see. The new…
Facebook, Instagram, Snapchat, YouTube, LinkedIn and even Slack all have a version of Stories. Whilst Instagram’s version may be the most succesful and well known, they all offer a fantastic route for engagement with users. Replies and reactions to stories on Instagram go to the brand’s DMs, providing a direct line of communication, offering a…
