Web banner design is among the most prolific forms of marketing used in today’s online world and comes in all shapes and sizes. Web banner design is all about creating the most clickable banner ads possible.
Choose relevant graphics and photos that enhance your message and are directly related to your product. No abstract concepts here.
Can’t afford professional photography or supermodels? Buy an affordable license for a stock photo. There are millions of high quality ones out there. Better still, opt for original illustrations or graphics created by a designer.
Remember, it’s not always necessary to use images in your banner ads. Killer copy and nice typography can create equally effective results.
Every color has a different association, and it’s important to consider what types of emotions you want to evoke in your audience. Color will be the first thing a user notices in your banner ad.
Colors are also subjective and have different associations in different cultures. Make sure to study your target audience when making your color selections. Below is a list of colors and the emotions they typically evoke in a Western audience.
Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
Google has made news this week by unveiling a new five-part video series titled: “How Search Works.” In this series, Google peels back the curtain to reveal the mechanisms and algorithms that power its search engine, offering businesses and marketers a behind-the-scenes look at the technology that shapes our digital landscape. The first video was…
In today’s digital landscape, mastering social media copywriting isn’t merely a feather in your marketing cap, it’s a fundamental aspect of an effective brand strategy. With over 90% of marketers agreeing that the role of social media is a huge factor in a successful business, the importance of writing compelling captions and descriptions for your…
Companies that don’t use Google’s free analytics platform to automate the collection of key data from their websites and apps are missing out on invaluable insights into the performance of their business online. Of course, while the information found in GA reports can help marketers create highly effective campaigns, simply knowing what to do with…
Every article you see these days seems to praise the new advancements in the world of artificial intelligence. Funnily enough, a lot of these articles seem to be written by AI themselves. Just to be clear, what exactly is AI-generated content? According to HubSpot, “AI-generated content is machine-made text—such as blogs, articles, descriptions, and other marketing…
Businesses are gearing up for one of the most frenetic shopping seasons of the year, starting with Black Friday, which presents a golden opportunity for marketing and advertising agencies to demonstrate their prowess in helping clients stand out amid a cacophony of competitors’ deals and discounts. From crafting a compelling ad campaign to optimizing a…
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