- YouTube’s competitor for the success seen by Tik Tok, Shorts allows the user to post vertical short-form videos, with a variety of additional tools such as music overlays and app-based recording avaliable.
- With video length at 60 seconds or less, it does hold many similarities to Tik Tok and Instagram Reels. What makes YouTube Shorts unique is that it taps into an audience of more than 2 billion users.
- Shorts can be a good place for a variety of different content, such as short-form topic ideas. It also holds the added bonus that any content you have on Reels or Tik Tok can easily be transferred with just a few tweaks.
Source : https://blog.hubspot.com/marketing/youtube-shorts
