- Statistics show that ecommerce sites gain a 35% increase in conversion rates when using an optimised checkout design. Features such as free shipping and simple purchases have shown to have a big influence on customers, with more less straightforward designs resulting in people dropping purchases.
- 2 out of 3 ecommerce websites lose money due to cart abandoning by customers, according to survey results by DisruptiveAdvertising. Making sure to lower this rate is vital, as it is believed that nearly CA$3.7 billion is lost each year from items being left.
- Recent statistics from Baymard show that sites asking customers to create an account to purchase lose nearly a quarter (24%) of customers, showing a consumer preference towards quick and simple checkouts when shopping online.
Source : https://firstsiteguide.com/ecommerce-stats/
