Spurred by the effects of lockdown, social commerce, like the rest of ecommerce, has grown significantly in the last year, with ReportLinker.com projecting the global social commerce market to surpass CA$762 billion by 2027. With estimates seeing up to 94% of adult Canadians being active on at least one social network, it has become a…
Google My Business has released a new feature which allows for recent reviews on listings to be seen in a single place, as well as checking the status of reported reviews and reporting new ones for takedown. Before, reviews on Google had been extremely hard to take down and remove, even if they are proven…
Research conducted by Maru/Matchbox for the Canadian Federation of Independent Business (CFIB) shows that half (48%) of small businesses plan to continue selling online after the pandemic has ended, with only 2% saying they will shut down operations once social distancing ends. The online prescense stores had was seen by 51% to be a essential…
Ecommerce growth has seen mobile shopping rise rapidly too, as the convenience and quick access has appealed to customers. By 2017, mobile ecommerce had already registered 300% growth. It is predicted that by mid way through the current decade, mobile ecommerce could hold between 25% to over 60% of all ecommerce sales. A 2015 survey…
Monthly retail ecommerce sales pass CA$2.9 billion following the impact of the pandemic in 2020, with May of last year registering $3.9 billion. The statistics, which run until September of last year, show that every month after April 2020 surpassed the total ecommerce sales in December of 2019, CA$2.7 billion. Retail ecommerce registered in sales…
Statistics show that ecommerce sites gain a 35% increase in conversion rates when using an optimised checkout design. Features such as free shipping and simple purchases have shown to have a big influence on customers, with more less straightforward designs resulting in people dropping purchases. 2 out of 3 ecommerce websites lose money due to…
2020 saw usage of social media sites increase across multiple platforms and with it, more people shopping online via social media networks. Estimates by eMarketer put 2021 to see 7.9 million social buyers in Canada, up a million from 2020, accounting for roughly a quarter of the population above the age of 14. A Bazaarvoice…
Presenting the opportunity for customers to make purchases from wherever they are has allowed mobile shopping to become extremely popular, with the convenience and increase of mobile payment options helping drive its use. Statista estimates that by the end of 2021, 73% of all ecommerce sales will be done via a mobile device. Whilst this…
Whilst many have said that email marketing is dead, it is in fact continuing to be a top performing channel for marketers. According to Litmus, every dollar (US) that brands invest in email marketing receives an ROI of $42 in return with 77% of marketers saying email is one of the two most effective marketing…
Ecommerce experience platform Shogun has shown in new survey data that 42% of people who have shopped online during the pandemic will continue to do so after The findings also revealed some of the main factors that lead consumers to avoid certain online stores or brands. The highest ranking was a website or app “that…