- Ecommerce growth has seen mobile shopping rise rapidly too, as the convenience and quick access has appealed to customers. By 2017, mobile ecommerce had already registered 300% growth.
- It is predicted that by mid way through the current decade, mobile ecommerce could hold between 25% to over 60% of all ecommerce sales. A 2015 survey showed that customers already spent 60% of their shopping time on mobile devices, however it only equaled 15% of all sales.
- Non-optimised ecommerce sites for mobile have been shown to be a major factor behind cart abandonment for customers. Adjusting this presents a opportunity to better connect with audience and increase online sales.
Source : https://www.disruptiveadvertising.com/ppc/ecommerce/2018-ecommerce-statistics/