Mobile usage per day has been recorded at 4 hours and 10 minutes, with similar data from GWI showing that the average person spends longer each day using the internet on their phone (3 hours, 39 minutes) then watching television (3 hours, 24 minutes). As more people use their mobile devices for news, entertainment and…
A recent survey by Angus Reid, commissioned by EMERGE Commerce, shows that online shopping habits picked up due to the effects of the pandemic will last far longer then the health crisis. 51% of those surveyed in Ontario said they would return to shopping in person once the pandemic ended, but only 8% had remained…
Canada saw year-on-year growth for online sales reach between 175% to 625% between March and May of last year. The surge of ecommerce has seen many turn to online to offer new ways to connect audiences with their stores. Canadian consumers have been shown to have a willingness to adopt alternative and new payment methods,…
As 40% of small Canadian businesses selling online say that their biggest challenge to success is attracting customers, the importance of content is heightened. Relevant content helps generate more traffic to your website, in particularly blog posts on topics your audience needs answers to. You should be optimizing website pages around the keywords that your…
Email marketing holds a customer acquisition rate that is 40x more effective then either Facebook or Twitter can achieve. Despite the dominance of social media, email marketing still stands ahead. Matched with a high Return of Investment (ROI), sitting at US$1 spent generating $38, email marketing is incredibly useful for the growth of business, acquiring…
Google is set to release a number of new updates to Google Maps and Google My Business (GMB) which include new features for pickup and delivery options for online stores. Businesses will be able to show delivery fees, providers, order minimums and pickup and delivery options, further highlighting the importance of having an up-to-date online…
Google is set to trial a new feature that automatically detects products in videos and displays them in a list, as well as other related products, to viewers. Google and YouTube have occasionally tested new tools and features on the video sharing site, normally to a small group of people at one time. This comes…
Canadian ecommerce sales saw a massive surge from previous years, fueled in part by lockdown measures, with retail sales up 83.6% year-over-year. This trend is expected to continue in 2021. In total, CA$39.5 million was made in ecommerce sales by Canadian businesses in the last 12 months, with $15.7 billion of that from brick and…
Spurred by the effects of lockdown, social commerce, like the rest of ecommerce, has grown significantly in the last year, with ReportLinker.com projecting the global social commerce market to surpass CA$762 billion by 2027. With estimates seeing up to 94% of adult Canadians being active on at least one social network, it has become a…
Google My Business has released a new feature which allows for recent reviews on listings to be seen in a single place, as well as checking the status of reported reviews and reporting new ones for takedown. Before, reviews on Google had been extremely hard to take down and remove, even if they are proven…