Millions in ad spend will be invisible to advertisers as Google changes search term report

  Google has begun to notify advertisers that they will stop showing search queries that triggered their adverts where there is not “significant” data The search engine giant has not said what defines “significant” for them and has left many advertisers both confused and angry with the little communication around this announcement Digital agency Seer…

Canadian Ecommerce Sale

Personalised and private adverts move one step closer with Google announcement

  Google has announced its “Privacy Sandbox” initiative, which will allow for more personalized adverts that do not require unique ID’s or individual cross site tracking This news comes as Google is also ending support for 3rd part cookies by 2022. This comes as Google, along with several other social media companies are facing intense…

Ecommerce Online Learning Business

Ecommerce lifts Cargojet as influx of deliveries rises company earnings

  Whilst many areas of the aviation industry have suffered in 2020, Mississauga based cargo airline Cargojet has seen a profitable 3rd quarter of this year Using extra safety measures to keep operating, the cargo company has profited from the influx of deliveries caused by the rise in ecommerce In total, CargoJet finished September with…

Ecommerce Online Payment

Walmart announces new payment partnership as it looks to expand ecommerce options

  Walmart Canada is set to partner with payment services firm Interac, as the company moves towards further expanding its ecommerce business The partnership, which will allow customers the option to purchase services and merchandise on proprietary wallets, adds to a number of agreements Walmart has reached in providing shoppers with more options for paying,…