- Sobeys parent company, Empire Company Ltd, will invest the money to grow its ecommerce business as it looks to drive up C$500 million in earnings
- The company plan, dubbed ‘Project Horizon’, was set to be announced in May, but was put on hold and adjusted due to effects if the pandemic and the steep rise in ecommerce activity
- As well as owning Sobeys, Empire also has an array of other grocery chains, of which it has announced several new store locations