On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. Our SEO team at DMX uses the latest SEO tools to bring your website at the top of the search engines.
Two of the most important components for on page optimization are Meta titles, which is relevant for page rankings, and meta descriptions, which is an indirect factor that applies to the Click-Through Rate (CTR) with result pages on search engines. These need to optimized alongside both text and images to help make sure that topics and keywords used in the meta tags and those used in the content have a close correspondence.
Google and many other search engines use page speed as one of the ranking factors for websites. As page and site speed can be adjusted, optimizing the page speed is extremely important. With your website loading faster, you rank higher with search engine result pages.
Optimization to enable mobile-friendliness is all about having a responsive site. With your website responsive, it makes adding new content and updates to your website very easy.
Each of your website’s pages should have a URL that has a short and brief description of the topic for that page. Using a keyword instead of a long jumbled array of numbers in the URL also allows your site to be much easier when it comes to navigation, as well as better indicating to users the topic for each page. The architecture of your site can also be improved by organized and clean URLs, like the one at the top of your screen, which then allows you to rank higher with search engine results.
When Google takes a user’s search query, they look for key phrases so that they can match it to the web pages that best fit. This means for SEO the keyphrase density is very important. You use keyphrases in your copy to help Google understand what your web page is about, though this is often something that happens naturally. If you were looking to rank for, as an example [new recipe ideas] then that would probably be the phrase that regularly occurs in your text.
Search Engine Optimisation (SEO) is the process of making your website as user relevant as possible. In doing so increase your ranking within a search engine. It’s essentially getting your website to number 1 on Google. Whilst there are over 200 ranking factors, a few seo strategies may include
In the same way it takes time to build your authority and trust offline, building your online authority takes time. Whilst typically you can see some quick wins from our SEO services in the early months, it can take anywhere from 3 – 24 months.
You build website authority by “earning backlinks” from other websites. By producing informative and engaging content other websites will naturally link to that information. Naturally this improves your authority in your respective field.
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