- One third of the most viewed Instagram Stories are from businesses, according to the social media platform. Along with this, 50% of businesses create at least 1 story per month.
- With 500 million users every day, Stories has become one of the most popular social media formats. Utilizing it in your strategy can allow you to better engage your audience, providing educational, eye-catching or behind the scene glimpses to your audience.
- When using Stories, remember that authenticity is a key factor. Whilst polished, high quality photos work well for Instagram Feed, you want to experiment more with your stories. What’s life like in your company? What is your company doing today? What makes your brand unique?