Creating educational content for your audience can help both retain and attract new customers

• As the importance of content writing becomes more apparent with the rise of ecommerce, educational content is a great way to win trust with your audience.
• By providing answers to their questions, you attract interested potential customers and convert them into leads and engagement.
• Educational content is also a significant way to retain current customers, alongside attracting new customers. By keeping them updates and educated, you keep their attention and bring a better image of your brand as a trusted source of information.

Source : https://www.business2community.com/ecommerce/7-statistics-that-tell-the-story-of-ecommerce-in-2021-02396894

https://blog.hubspot.com/customers/six-tips-to-creating-better-educational-content