Fantastic content wows people. Though first you need them to be interested to watch it. That’s where content discovery comes in.
It connects your audience with content tailored to their interests, in multiple languages and across different devices. To make sure that advertisements are integrated alongside high quality content in a way that does not feel invasive, native advertising is used, allowing for immersive experiences for users, all while building brand trust and driving click-through rates and sales. Through native advertising, we can help your business reach your intended customers and engage them through the content they like.
Designed to display content in front of the targeted audience, a content discovery platform can drive traffic and increase engagement. You have most likely seen content discovery engines in action without noticing. Have you ever been reading a news article and at the end it presents you with a series of tiles saying “Recommended for you”? That is a content discovery tool in action, which takes the form of native advertising. The big bonus with a content discovery platform is that you avoid the annoying pop-up ads, as well as other intrusive means of advertising for your original content.
Unable to reach the audience you want, despite having great, informative content? We are here to help you get the visibility you need with precision and speed, helping your audience find your content, all done quickly and with ease as they search online. Native advertising takes your high-quality content and integrates it into adverts without being invasive, allowing for an immersive user-experience to be kept, all while building trust, improving brand awareness and increasing the click-through rates and sales.
We have experience and proficiency with native advertising, helping businesses to reach and better engage with the ideal customer base through the content they best connect with. Our intelligent marketing tactics deliver the results that our clients look for and as we work together, we learn about your business to develop the best content advertising strategy to help boost your business.
Establishing trust between your brand and the customer is key to your success. For that to happen, you need content that calls to consumers, so knowing what to publish is important. Content discovery platforms, such as Taboola and Outbrain can help fill in the information gaps to help you publish more content.
However, it is important to note the difference between native advertising and content discovery platforms. Articles that Taboola and Outbrain recommend are not paid ads hidden as editorial content. Instead, they exchange information between consumers, brands and publishers to help create content. We also use innovative and precise tracking capabilities that give us clear insights about each campaign.
We here at DMX Marketing have been watching the evolution of AI and utilizing it as a tool where appropriate and beneficial, but have realized it’s limitations. This is all about to change. Google Gemini, the tech giant’s next-generation AI model, is poised to revolutionize digital marketing in 2025. With its advanced capabilities in understanding…
In today’s digital landscape, a well-structured social media strategy is essential for businesses seeking to connect with their audience and enhance brand visibility. A thoughtfully designed social media calendar can help you leverage timely themes and holidays, fostering a stronger online presence. This article explores how to utilize a social media calendar effectively, the reasoning…
DMX Marketing has been a full service digital marketing agency for over 10+ years, so we understand the importance of leveraging the best tools available to create the most impactful web presence for our clients. One of our favorite and go-to tools for web design is WordPress. Originally launched in 2003, WordPress has grown over…
Most marketing and advertising agencies depend on team members with specialized skills in specific practice areas to do a large variety of work in-house. With such strong internal bench strength, agency leaders might feel hesitant to outsource tasks to outside parties. Their concerns—from a reliance on external partners leading to vulnerabilities if the partnerships fail…
For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing a superpower. Being in the know on social media trends not only helps influencer marketing professionals understand where their target audience is hanging out online, but also how to best leverage new platform features and…
Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
Our team of digital and business experts will guide you to the right direction.
