- Statistics by Sprout Social report that 91% of people believe in social media’s power to connect people, with 64% wanting brands to connect with them.
- Consumer expectations for brands have shifted from a decade ago, with 72% asked saying that they went brands to be positive contributors to society, with 64% highlighting a need go see them use their power to help people and connect with consumers.
- Connecting with audiences is the major factor that consumers want to see, especially on social media. Reaching out and establishing the relationship is something that can help draw customers back and establish trust in your brand.
Source : https://sproutsocial.com/insights/data/social-media-connection/
