How Marketers Can Adapt Now That Hashtag Following Is Over

How Marketers Can Adapt Now That Hashtag Following Is Over

While Instagram users can still search for hashtags to find relevant content, the platform recently removed the ability to follow hashtags, so users no longer see posts that include hashtags they have followed directly in their feed. Instagram’s move has shifted content discovery and led to a potential decline in reach for branded accounts that relied on…

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5 Mistakes Brands Make When Launching a New Product on Social Media

5 Mistakes Brands Make When Launching a New Product on Social Media (And How to Avoid Them)

Social media has become an indispensable tool for brands launching new products. With its vast reach and diverse audience, it offers a powerful platform to generate excitement, build anticipation, and drive sales. However, a successful social media product launch requires careful planning and execution. Many brands stumble by making avoidable mistakes that can hinder their…

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