5 Mistakes Brands Make When Launching a New Product on Social Media

5 Mistakes Brands Make When Launching a New Product on Social Media (And How to Avoid Them)

Social media has become an indispensable tool for brands launching new products. With its vast reach and diverse audience, it offers a powerful platform to generate excitement, build anticipation, and drive sales. However, a successful social media product launch requires careful planning and execution. Many brands stumble by making avoidable mistakes that can hinder their…

Read article

E-Commerce & Consumer Trends During Coronavirus

Source: https://www.semrush.com/blog/ecommerce-covid-19/ As businesses try to catch up with new consumer trends and rapidly changing purchasing behaviors, they are faced with new challenges from the supply chain to e-commerce adoption and expansion. User behavior As we navigate through phase 2 of this global crisis the focus has shifted from health products to entertainment/leisure products. According…

Read article
Impact of COVID-19 on Online Shopping Behavior

Research – COVID effects on ecommerce

Understanding the COVID-19 Effect on Online Shopping Behavior Source: https://www.bigcommerce.com/blog/covid-19-ecommerce/#changes-in-revenue-across-ecommerce Is no surprise to anyone that COVID-19 has shifted consumer’s behaviors and for business owners, it is important to understand and identify these trends to thrive during these trying times. As underlying consequences of this global pandemic are set to be carried for the next…

Read article