May72021
41% of Canadians have purchased products online via smartphones and voice assistants in the last year | DMX Marketing Experts

41% of Canadians have purchased products online via smartphones and voice assistants in the last year

Blog, Digital Advertising, Digital Marketing, Ecommerce Business, Online shopping

As ecommerce continues to grow, both shopping online via smartphones and via smart home voice assistants have become more common place, with the ease of access and convenience of both winning appeal. The Global Consumer Insights Pulse Survey by PWC found that 41% of Canadians had shopped online via a mobile phone or smartphone in…

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May72021
As email marketing grows in popularity, knowing your email subscriber audience is vital | DMX Marketing Experts

As email marketing grows in popularity, knowing your email subscriber audience is vital

Blog, Digital Advertising, Digital Marketing, Email Marketing

In 2020, 80% of marketers saw a reported increase in email engagement. As more people are checking their emails, with the amount of email users expected to pass 4.4 billion by 2024, email marketing presents a great opportunity to engage with customers. This means you need to know your audience. Analytics is great place to…

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