2021 shows email marketing to outperform, as mobile devices become users go-to for accessing emails

Whilst many have said that email marketing is dead, it is in fact continuing to be a top performing channel for marketers. According to Litmus, every dollar (US) that brands invest in email marketing receives an ROI of $42 in return with 77% of marketers saying email is one of the two most effective marketing channels
Roughly 60% of consumers say they have made a purchase due to a marketing email they have received, far out performing that of social media at 12.5%
Approximately 46% per cent of emails are opened via mobile devices, making optimization for mobile devices vital. As more people favour accessibility for their emails, more users will favour using their mobile then computer, so it is important for the audience to be able to read the email as well on mobile as they can on computer.
eMarketer surveyed that 80% of professionals saw email marketing drive customer acquisition and retention. As it continues to outperform in 2021, it would appear the reports of email marketing’s supposed death have been greatly exaggerated.