- Social media is where visuals take centre stage, especially on platforms such as Instagram. Because of this, you want to make sure that your imagery and videos are of good quality.
- It doesn’t matter if it is photos you take yourself, stock images or graphics, you need to make sure that each is done with high quality, as to attract your audience to your content.
- This involves not only using consistent branding, but making sure that the imagery you use fits the look and feel of your brand, such as visual style and colour combinations.
Source : https://sproutsocial.com/insights/instagram-best-practices/